1. Make it easy to type
Finding adomain name that’s easy to type is critical to online success. If you use slang(u instead of you) or words with multiple spellings (express vs. xpress), itmight be harder for customers to find your site.
2. Keep it short
If yourdomain name is long and complex, you risk customers mistyping or misspellingit. Short and simple is the way to go.
3. Use keywords
Try usingkeywords that describe your business and the services you offer. For example,if you’re a glass replacement business, you may want to registerGlassRepair.com or GlassReplacement.com.
4. Target your geographicarea
If yourbusiness is local, consider including your city or state in your domain name tomake it easy for local customers to find and remember. Example:PhoenixGlassRepair.com.
5. Avoid numbers and hyphens
Numbers andhyphens are often misunderstood — people who hear your website address don’tknow if you’re using a numeral (5) or it’s spelled out (five) or they misplaceor forget the dash. If you need these in your domain, register the differentvariations to be safe.
6. Be memorable
There aremillions of registered domain names, so having a domain that’s catchy andmemorable is essential. Once you’ve come up with a name, share it with closefriends to make sure it sounds appealing and makes sense to others.
7. Research it
Make surethe name you’ve selected isn’t trademarked, copyrighted or being used byanother company. It could result in a huge legal mess that could cost you afortune, as well as your domain!
8. Use an appropriate domain name extension
Extensionsare suffixes, such as .com or .net, at the end of web addresses. These can havespecific uses, so make sure to choose one that works for your business. The.com domain extension is far and away the most popular, but it can be tough toget a short and memorable .com domain name because it’s been around for solong.
9. Protect and build yourbrand
To protectyour brand, you should purchase various domain extensions, as well asmisspelled versions of your domain name. This prevents competitors fromregistering other versions and ensures your customers are directed to yourwebsite, even if they mistype it.