Make it easy to type.
Keep it short.
Target your geographic area.
Avoid numbers and hyphens.
Use an appropriate domain name extension.
Protect and build your brand.
1. Make it easy to type
domain name that’s easy to type is critical to online success. If you use slang
(u instead of you) or words with multiple spellings (express vs. xpress), it
might be harder for customers to find your site.
2. Keep it short
domain name is long and complex, you risk customers mistyping or misspelling
it. Short and simple is the way to go.
3. Use keywords
keywords that describe your business and the services you offer. For example,
if you’re a glass replacement business, you may want to register
GlassRepair.com or GlassReplacement.com.
4. Target your geographic
business is local, consider including your city or state in your domain name to
make it easy for local customers to find and remember. Example:
5. Avoid numbers and hyphens
hyphens are often misunderstood — people who hear your website address don’t
know if you’re using a numeral (5) or it’s spelled out (five) or they misplace
or forget the dash. If you need these in your domain, register the different
variations to be safe.
6. Be memorable
millions of registered domain names, so having a domain that’s catchy and
memorable is essential. Once you’ve come up with a name, share it with close
friends to make sure it sounds appealing and makes sense to others.
7. Research it
the name you’ve selected isn’t trademarked, copyrighted or being used by
another company. It could result in a huge legal mess that could cost you a
fortune, as well as your domain!
8. Use an appropriate domain name extension
are suffixes, such as .com or .net, at the end of web addresses. These can have
specific uses, so make sure to choose one that works for your business. The
.com domain extension is far and away the most popular, but it can be tough to
get a short and memorable .com domain name because it’s been around for so
9. Protect and build your
your brand, you should purchase various domain extensions, as well as
misspelled versions of your domain name. This prevents competitors from
registering other versions and ensures your customers are directed to your
website, even if they mistype it.